Today is a great day at Duke & Winston as we
have taken a step closer to building the type of brand we envisioned in
those early & rough basement living days circa 2009.
We wanted to start out with something unique and in a fairly crowded market of ties, what could be more unique than our awesome logo on high quality, handmade ties? We even went the extra mile and ordered purple fabric from a factory in England to line the ties–thus, continuing the trend of adding purple detailing to our products.
Back then, I was putting out the very first line of ultra graphic
tees. But, what I really wanted was the line to be focused on...ties, button downs,
jackets and so on. I was living
on a couch in a buddy's dank, disgusting basement with The Duke
taking up most of the couch (very true story). After spending the few thousand dollars I had
left to my name with only 4 t-shirt designs, I had no idea how I was
going to get from there to what I imagined the line to be.
After 3 straight years of the most intense one man–and dog–hustling ever, I moved out of the basement, built up a
decent collection around the graphics, opened a small store, put
together a small, but awesomely dedicated, team and have now added the
next piece in realizing that dream of turning this into a solid cut
& sew brand; introducing our super amazing, 100% made in New
York City, line of Signature Ties:
We wanted to start out with something unique and in a fairly crowded market of ties, what could be more unique than our awesome logo on high quality, handmade ties? We even went the extra mile and ordered purple fabric from a factory in England to line the ties–thus, continuing the trend of adding purple detailing to our products.
On a side note, we ran into a little issue because our manufacturer only works with black or white lining. We literally stopped production for 3 weeks so that we could found the right purple fabric. We did this move on our own because it had to be done. The
manufacturer wasn't too happy about it but there was no way we were going to launch these ties without our signature purple touch. This attention to detail and
the lengths we've gone to get things done is what, we hope, sets us apart from other brands.
Hope you're all as excited about the ties and growth of the brand as we are and as always, we'd love to hear your thoughts on everything.
Hope you're all as excited about the ties and growth of the brand as we are and as always, we'd love to hear your thoughts on everything.
Comments