I had my first trunk show of the spring/summer at the Philadelphia Designers Market this past Saturday and to put it simply: it was nuts. My initial impression upon getting there was that it was mostly geared towards women and I'd have to sit there for 7 boring hours without selling anything....An hour later, I'd sold out of a bunch of styles and I realized that I've been going after the wrong sex all along. I only had a few women's shirts but that didn't stop the ladies from buying men's tees for themselves, their boyfriends, husdand's, the next door neighbour's second cousins.....nuts.
Once I got home after the show, I wanted to immediately turn the entire company into a women's line but I don't know the first thing about women's wear so decided to stick with what I know. But while Duke & Winston will still be a men's line (slow and steady as they say), I realize the ladies need a lot more love so I'm putting out more women's tees over the next few weeks. Below are a couple that I've very quickly sampled and I'll be adding more soon.